ABOUT ME
Digital marketing professional with a proven track record of developing dynamic and engaging marketing strategies. Skilled in communication, social media marketing, graphic design, & creating and optimizing digital content to drive KPIs.
Experience
Founder + CHIEF CREATIVE OFFICER | 2018 - Present
Manager, Social media content strategy | 2017 - 2018
Digital Marketing Manager | 2016 - 2017
Digital Marketing Coordinator | 2014 - 2016
Trend Marketing Intern | 6.2013 - 8.2013
Marketing INTERN | 2011 - 2013
SKILLS
Content Strategy
Facebook Power Editor
Music Production / Editing / Licensing
Shoot Production / Art Direction
Video Editing
Presentation Skills / Public Speaking
Certified Sprinklr Admin
InterestS
Fashion
Graphic Design
House + Techno Music
DJing / Music Production
CONTENT STRATEGY
CALVIN KLEIN x Red Hook Labs
Throughout 2017, I volunteered time serving as a panelists, lecturer and mentor to the students of the Youth Career Program, an advanced, select group from Labs Youth Community Programs. From the briefing process, to concepting and ultimately producing a shoot, the initiative’s students garnered an invaluable, first-hand understanding of the creative industry, culminating in the realization of each student’s final project.
Among their final projects is the featured video, a collaborative effort between one group of students enrolled in the Youth Career Program, under the mentorship of CALVIN KLEIN associates. The students artfully capture freestyle skateboarding around downtown New York City and Brooklyn using the evocative medium of Super 8 film.
Photography: Ivan Espinosa
Illustrator: Savion Andino
Video Editing: Joseph Gilmore
CALVIN KLEIN x Amazon Fashion
For the 2017 holiday CALVIN KLEIN partnered with Amazon Fashion, creating two innovative pop-up shops in New York and LA. Each shop was outfitted in the latest tech from Amazon and featured exclusive CALVIN KLEIN product. Highlights included Amazon Alexa powered dressing rooms with custom skills, smart lighting and a personalization station where shoppers could customize their newly purchased CALVIN KLEIN product.
Our goal was driving traffic to both the physical locations and the online experience. I developed a detailed content strategy deck utilizing short form video content, influencer how to videos, and geolocated content to drive visits.
I concepted, directed and edited ten short form videos extending the story for the entire duration of the pop-ups. I also wrote music for each of the ads which I created variations of as a way to keep the content unique and reduce “burn out”. We saw some of the highest engagement around this content with a total of over 500K organic social engagements.
in-store footage, VIDEO EDITING and music by: Will Nainis
Talent footage by: Bunny Lake Productions
Milan Fashion Week
In January 2016 I traveled to Milan Italy to create short form documentary style video content around the CALVIN KLEIN fall 2016 Men’s runway show. My goal was to continue the narrative around “I _______ in #mycalvins” by capturing the three main components leading up to the show; casting, fitting, and the reveal. I worked across departments to secure the proper access and conducted a series of interviews, captured b-roll and documented the entire process for 3 days to release the videos immediately after the show concluded.
Between video shoots, I photographed models at iconic locations in and around Milan, such as the Duomo Cathedral and the Arco della Pace. I also created Snapchat content documenting each shoot, providing a unique experience across each channel. A photo I captured of a model jumping outside the Arco della Pace was featured in WWD as one of the top social media posts of Milan Fashion Week.
featured in WWD as one of the top social media posts of Milan fashion week
CRAFTSMANSHIP CONtent
To spark conversation and awareness around the handcrafted pieces behind the CALVIN KLEIN Collection, I concepted and filmed a series of video content around Kendall Jenner and Rose Burns dresses from the 2016 Met Gala and the CALVIN KLEIN holiday monogram program.
FLYER DESIGNS
BY WILL NAINIS
Education
University Of Maryland, College Park
BACHELOR OF ARTS IN COMMUNICATION
Graduated 2013
MONTGOMERY COLLEGE
ASSOCIATE DEGREE IN BUSINESS
Graduated 2011
PVH UNIVERSITY
NOMINATED FOR LEADERSHIP PROGRAM
Graduated 2017